A Perfume Branding Experience
Final Rendering, including Fluid Simulation
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Concept
I wanted to explore packaging and product design, creating something fresh and challenging. My focus was on minimalism, eco-friendly materials, and maritime elements like glass and water to convey elegance and sustainability. Inspired by luxury and nature, I developed Fidelis, a perfume brand that merges refinement with environmental consciousness
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Branding
The Fidelis brand embodies luxury and environmental responsibility through sleek, elegant designs. A palette of deep blue, silver, and green with organic wave motifs underscores its premium yet eco-friendly image. The brand’s identity is crafted to be timeless and exclusive, appealing to an audience that values both sophistication and sustainability.
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3D Renders
Final 3D renderings highlight Fidelis’s brand essence with reflections, water, and glass elements, symbolizing purity and elegance. This immersive visualization showcases the brand’s alignment with nature, evoking freshness and tranquility while strengthening the brand’s luxury appeal.
Package Design
Fidelis packaging follows a streamlined, modern design, integrating the brand’s luxurious yet eco-conscious values. Glass bottles, silver accents, and understated typography are used to communicate a sense of refined elegance, resonating with an audience that values sophistication and ecological responsibility
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This branding concept was created as part of a university project. The perfume brand is entirely fictional and was developed to explore how design can capture the essence and personality of a fragrance. The focus was on creating a cohesive visual identity that reflects elegance and sophistication.
